Our Place

This was an individual class project where I created a full-year paid social media plan for Our Place. The goal was to build a strategy around their three major moments of the year: a big product launch, Black Friday, and the holiday season.

Throughout the project, I learned how to work with real ad budgets, allocate spend across different campaign goals, and optimize for performance and ROAS. This helped me understand how to plan a long-term paid social strategy while still adjusting for key events and high-traffic periods.