Plantennas

This project was part of the global Digital Marketing Competition where my group competed against 193 teams internationally. Everyone worked with the same startup product, Plantennas, a smart plant pot made with PittMoss and an embedded NFC chip that helped users track plant health and care. After extensive research, our group believed the product had strong potential in the cannabis industry, so we built our entire strategy around that market. We developed a full campaign including brand identity, paid social planning, and a complete marketing strategy. Our work earned us 3rd place overall and the Trendiest Award for having the most innovative idea in the competition.