Nimbus

Nimbus was an individual creative project where I selected a fictional invention from a list provided by my professor and built a complete advertising strategy around it. I chose the air-cooling sneaker concept and developed a full new-product launch campaign. I created the brand name Nimbus and designed its first shoe, the Vortex 1s, along with target audience research, positioning, messaging, and overall creative direction.

For the creative execution, I designed multiple ads and developed a full storyboard that brought the campaign to life visually across different platforms. This allowed me to combine strategic thinking with design, storytelling, and ad development.

By the end of the project, I strengthened my skills in campaign creation, ad design, and transforming a fictional idea into a believable and engaging marketing strategy.