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Brand Development
Effective brand development starts with defining a clear identity and delivering a consistent message that reflects what a business stands for. Branding helps shape how customers perceive a business while ensuring messaging and visuals align with the audience it aims to reach. It also plays an important role in targeting the right customers and building recognition and trust over time. The projects in this section reflect how I’ve developed cohesive brand presence and strengthened positioning through real-world and creative work.
Aguilar Pro Cleaning Services Re-branding -
January 2024
Overview
Aguilar Pro Cleaning Services is my family’s commercial cleaning business. As part of the ownership and growth of the company, I led its re-brand to modernize its image and position it for future growth. This included designing and launching the website, refining service messaging, and establishing a consistent brand presence across digital platforms.
Nimbus Brand Launch-
Spring 2025
Overview
Nimbus Vortex 1 was a school project where I was tasked with selecting a unique patent and developing a full marketing launch around it. I chose a patent for a self-cooling shoe and created the product concept, Nimbus Vortex 1, from the ground up. My role focused on building the brand identity, defining the product positioning, and creating launch materials to present Nimbus as a real, market-ready product.
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