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Digital Marketing

Digital marketing allows businesses to reach the right audience and support real business growth. My approach focuses on understanding customer behavior, identifying opportunities, and using digital platforms to execute targeted strategies. This includes paid advertising, campaign planning, and organic content. The following projects highlight how I’ve used digital marketing to increase visibility, engagement, and overall effectiveness.

Abstract Blue Shapes

Kalamazoo Mini Storage Paid Advertising -

Summer 2025

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Overview

At Kalamazoo Mini Storage, I managed Google Ads campaigns to increase unit occupancy and attract new customers. My role involved planning campaigns, monitoring performance, and adjusting strategy based on demand and results.

Image by Riley Crawford

YesterYears Organic Social
Media Growth -

Fall 2024

Overview

Kalamazoo Yesteryears was a class project where my group and I were tasked with building a Facebook page to 1000 followers using only organic marketing. We created a page focused on Kalamazoo history while also promoting local businesses and community activities. My role involved developing content, managing posts, and helping grow the page’s digital presence.

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